Client: Celcom

Brand Identity

A comprehensive guideline designed to outline the principles and practices of the new Xpax brand identity, providing essential information to guide the brand team in its application across various platforms and uses.​

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The core concept driving the new identity for Xpax is 'Energy,' stylized in the form of bubbles, known as the 'Energy Bubble.' It symbolizes the dynamic and ever-evolving spirit of the youthful community within Celcom Xpax.